BTS: CLARA SET SHOOT & HOLIDAY SOIRÉE

Everyone please give a warm welcome to… the Clara set! The newest addition to the Emma Lou family! I absolutely love a staple set and Clara is definitely going to be one of them. This set was especially fun to make and plan for because it’s the Holidays, which means festive & fun themed campaigns! I want to show you some BTS of our latest brand event, the Holiday Soirée & how I prepped for that & made it so festive and fun.

I invited some of our local customers and Orange County based influencers, and gathered them for a night of mingling, ornament decorating, and celebrating the launch of the Clara Set! I’ve never thrown an event like this before, so I was a smidge nervous, but everything came out so amazing and I hope people had a great time!

I gathered inspiration from Pinterest & TikTok to create this mood board! I was aiming for something classic, girly & of course, pink.

Once I had the mood board, it was time for the shoot! Here's how it turned out:

I absolutely love putting together a campaign, so I hope you love the Clara set pics!

Now for the Holiday Soirée for the launch of the Clara set...

Pinterest was a huge help for me planning this since I didn't use an event planner, so it was up to my imagination to plan something that would look cute in my own living room & kitchen. Here's how it turned out: