Emma Vollrath or “Lou-Lou”, grew up in the balmy California sun. Intrigued by wellness, she decided to become a personal trainer with the National Academy of Sports Medicine and start training. Her desire to positively change the way women look at themselves influenced her to create a line to help you look & feel good inside & out. Wanting to revamp athlesuire, she combined innovation & fashion to create something women will look forward to slipping on.


Drawing inspiration from vintage fashion shows, Emma Lou is all about flattering, newfangled design- changing the way technology & style are infused. We are here for the sun-kissed woman on the go. Whether that’s going from a shoot to barre, or barre to brunch. Her style is effortlessly cool- A.K.A, you.