about

FOUNDER

Emma Vollrath or “Lou-Lou”, grew up in the balmy California sun. Intrigued by wellness, she decided to become a personal trainer with the National Academy of Sports Medicine and start training. Her desire to positively change the way women look at themselves influenced her to create a line to help you look & feel good naked. Wanting to revamp athlesuire, she combined innovation & fashion to create something women will look forward to slipping on.

BRAND

Drawing inspiration from fashion shows circa 1970s and 1990s, Emma Lou is all about flattering, newfangled design- made for the sunkissed woman on the go. Whether that’s going from a shoot to barre, or barre to brunch. Her style is trendy and effortlessly cool- A.K.A, you.