Our Story

Emma Lou is a female-founded activewear brand redefining the way women show up for themselves: through movement, confidence, and personal style.

Created by personal trainer and Pilates instructor Emma Vollrath, also known as “Emma Lou,” the brand was born in sunny California with a mission to merge fashion-forward design with function-driven innovation.

Brand

Inspired by vintage fashion and reimagined for the modern girl, Emma Lou blends fabric technology with flattering, fashion-forward design.

What started as a desire to help women feel confident and beautiful, has evolved into a growing lifestyle brand recognized for its signature Glow Band™ technology, sweat-enhancing fabrics, and flattering silhouettes.